Now Open (as of May 29th). Read about our COVID store guidelines here.

SARA GRACE IS YOUR LOCAL ROCKFORD, ILLINOIS BOUTIQUE.

Sara Grace is a locally owned company that specializes in bridal, prom, and evening gowns. Sara Grace is committed to providing excellent service and making you look simply gorgeous on your special day. At Sara Grace, you receive personalized attention from professional consultants whose goal is to create a memorable experience.

We offer a large, varied selection of designer bridal gowns, prom, and evening attire. We’ve recently expanded our collections to include Morilee, Jasmine, Sophia Tolli, and Julietta for the curvy bride. We’re a one-stop shopping destination for all your bridal needs including mothers, bridesmaids, flower girls, and accessories. We look forward to serving you.



"Injustice anywhere is a threat to justice everywhere."


—Dr. Martin Luther King, Jr.


We stand together in the outrage against systemic racism.

PROM IS ON! COVID DISCOUNT 25% OFF

By appointment only, call today. Spread the word and more importantly shoplocal and support smallbusiness

Call now

COVID STORE GUIDLINES

Please help us observe current COVID-19 guidelines for reopening small businesses.

  •  Masks MUST  be worn properly at ALL times while in the store.
    Masks are available at the store if you do not have a mask. Additionally, we may ask to take your temperature as a wellness check. We appreciate in advance, your anticipated cooperation, and compliance.
  • Appointments are recommended.
  • Walk-ins are permitted if we are not at our capacity of 10.
  • Groups are limited to 3. No children under 13 unless they are the customer.
  • If you are feeling ill please be considerate and reschedule your appointment for a better healthier time.

Thank you in advance for your understanding and compliance. We look forward to seeing many of you soon.

Private Appointments

In addition to our normal business hours, Sara Grace offers private session bridal appointments upon request. These appointments are scheduled between 9 am-11 am and 6 pm-8 pm with 48 hours notice.

Now carrying Prom for all sizes!

We will be carrying JOVANI, CLARISSE, and ENVIOUS.

All of which we can order specific sizes, colors, and styles. We will also have some one-of-a-kind items that can not be ordered.  

Shop early for the best selection, but most of all shop local and support small businesses.

Free gift with purchase while supplies last!

Our Prom dresses are available to order a variety of sizes including the "Curvy Girl" to size 30 in certain styles. We also have the elusive size 00, and 0 sizes available.  

Note: To ensure the perfect fit a store associate will measure you before ordering your dress.

We now have the dress line Enchanting by Mon Cheri. Designs come in a variety of styles and sizes. See our Bridals Collection for more images.

WE REWARD LOYALTY TO CUSTOMERS WHO HAVE SHOPPED WITH US BEFORE. NOW OFFERING A 10% DISCOUNT ON PROM DRESSES (AND LATER PROM DRESSES!) #SHOPLOCAL!!